• Iconic MINI Design HERITAGE

    Designing an Icon: Inside and Out.

    Functional and traditional versus playful and groundbreaking: they sound like mutually exclusive concepts. And, for most, they would be.

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  • MINI Convertible - This Day Forward MODELS

    This Day Forward.

    MINI has helped launch the new MINI Convertible with the release of the short film “This Day Forward”. The film was directed by award winning director Joachim Back, who won the Oscar for Best Short Film for “The New Tenants” in 2010.

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  • White MINI Countryman Surf MODELS

    HANGING TEN.

    The MINI Countryman isn’t your typical SUV – it's an outsider, a rebel. And it's definitely not for everyone. Say hello to the defiantly MINI SUV.

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  • MINI Convertible Aerial MODELS

    The New MINI Convertible: Serving Life, Sunny Side Up.

    No matter the season, the new MINI Convertible has the ability to connect to the elements more intensely and sensationally stimulating than ever before.

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  • New MINI John Cooper Works JCW

    MORE EXTREME THAN EVER.

    The tradition-steeped premium car manufacturer now launches the current edition of the top athlete in the small car segment - the new MINI John Cooper Works.

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  • MINI Capsule Collection LIFESTYLE

    Gentlemen’s Collection.

    On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads behind the Pitti Uomo gentleman’s fashion fair to design the first MINI Capsule Collection.

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