• LIFESTYLE

    MINI VISION NEXT 100. THE SHAPE OF THINGS TO COME.

    Inventive thinking is built into MINI’s DNA. But what if we could tap into something deeper?

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  • LIFESTYLE

    FLUID FASHION.

    MINI is presenting a limited-run sweatshirt collection at the 90th Pitti Uomo in Florence – one of the most important international fairs for men’s fashion and contemporary lifestyle.

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  • MODELS

    Meet Your Perfect Hatch.

    Go on, admit it. The MINI 3-Door Hatch is just like your perfect date: fun, smart and effortlessly cool.

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  • MINI Urban Living LIFESTYLE

    MINI Living.

    With the “MINI LIVING” installation, MINI is demonstrating during the Salone del Mobile 2016 in Milan how this principle can also be applied to urban living space.

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  • Oxford MINI Production Plant HERITAGE

    Made in Oxford.

    The employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago.

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  • Iconic MINI Design HERITAGE

    Designing an Icon: Inside and Out.

    Functional and traditional versus playful and groundbreaking: they sound like mutually exclusive concepts. And, for most, they would be.

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