News & Events. Viewing news tagged concept.

  • LIFESTYLE

    FLUID FASHION.

    MINI is presenting a limited-run sweatshirt collection at the 90th Pitti Uomo in Florence – one of the most important international fairs for men’s fashion and contemporary lifestyle.

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  • MINI Clubman Design HERITAGE

    STYLISH (UNDER) STATEMENT.

    In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman.

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  • MINI Citysurfer Concept Scooter LIFESTYLE

    A to B to Sea.

    Whether it's on the way to work, heading down the road, or spending a day at the beach, the new MINI Citysurfer Concept will get you there in style.

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  • MINI Superleggara Concept Car LIFESTYLE

    MINI SUPERLEGGERAâ„¢ VISION CONCEPT.

    The MINI Superleggera™ Vision is setting a very stylish tone for the future of MINI, pairing the best of modern Britishness with the best of Italian flair.

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  • MINI John Cooper Works Concept Exhaust JCW

    THE FUTURE IS NOW.

    Here's a little something to get the heart racing. At the recent North America International Auto Show in January of this year, MINI unveiled the newest jaw-droppingly cool MINI John Cooper Works Concept Car.

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  • LIFESTYLE

    Inside The New MINI with Head of Interior Design Oliver Sieghart.

    Read the illuminating Q&A for an insider’s look into how emotion and ergonomics merge in The New MINI, and discover what it takes to design an icon inside and out.

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