News & Events. Viewing news tagged innovation.

  • Oxford MINI Production Plant HERITAGE

    Made in Oxford.

    The employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago.

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  • New MINI John Cooper Works JCW

    MORE EXTREME THAN EVER.

    The tradition-steeped premium car manufacturer now launches the current edition of the top athlete in the small car segment - the new MINI John Cooper Works.

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  • MINI Augemented Reality Eyewear LIFESTYLE

    AUGMENTED VISION.

    At the Auto Shanghai 2015 show, MINI revealed its vision for connectivity between augmented reality (AR) eyewear and the car.

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  • MINI Superleggara Concept Car LIFESTYLE

    MINI SUPERLEGGERAâ„¢ VISION CONCEPT.

    The MINI Superleggera™ Vision is setting a very stylish tone for the future of MINI, pairing the best of modern Britishness with the best of Italian flair.

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  • LIFESTYLE

    It Starts With a Sketch.

    Step into the MINI Design studio with chief visionary Anders Warming in a new short film that explores the environment and energies that help shape the MINI family you know and love.

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  • HERITAGE

    Pioneering Engineer of the Classic MINI.

    One of the most radical breakthroughs for MINI came to live in an otherwise unglamorous location, but sparked a revolution in automotive design.

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