Jan 21, 2016
The New MINI Convertible: Serving Life, Sunny Side Up.
The air, the sky and the sun have such a hold; on the body and senses alike. No matter the season, the new MINI Convertible has the ability to connect to the elements more intensely and sensationally stimulating than ever before.
For fresh air enthusiasts, the launch of the new edition offers up the perfect storm: laid back open-top driving combined with more power, sleeker design, unparalleled handling and expansive space. There’s also more freedom, more excitement and more joy. Whether you’re cruising up the coast, taking a jaunt through the country or heading to the snow, the MINI Convertible effortlessly stimulates your senses and lets you know you’re alive.
We’ve upped our game with the automatic soft-top operation system by incorporating fully integrated rollover protection, resulting in pleasingly quiet drive. Gone are the days when the textile soft-top once acted as a mere shield from the wind and weather – we’ve redefined its purpose by adding optimised trim, a superior liner and a heatable rear window to ensure year-round driving comfort and enhanced acoustic insulation. By the way, did we mention it takes just 20 seconds for the electric soft-top to open or close? We estimate it takes your standard Facebooker longer to change their profile picture, but we digress.
For the patriotic and loyal MINI driver, the optional woven Union Jack on the soft-top proudly puts on show the long tradition of MINI and rich British heritage of our brand. Almost 25 years since we first combined the creative use of space, iconic go-kart feeling and individual style with refreshing open-air pleasure, our idealistic concept lives on today in the form of the refreshed MINI Convertible – demonstrating its deep-rooted popularity.
In the new edition, the model’s enduring appeal has been fortified by its unmistakable exterior design – a precise balance between top-class elegance and sporty flair; powerfully sculpted surfaces and a dynamically elongated silhouette. Increased dimensions also ensure long-legged occupants feel the full benefit of extra leg-room, and that everyone enjoys the significantly expanded, 215-litre luggage compartment. Capable of securely stowing ski equipment, snowboards and other bulky items, the MINI Convertible is the perfect choice for both leisure trips and everyday rambles.
With all that, and so much more, who wouldn’t be feeling sunny – inside and out? Driving with the top down has never felt so good.